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Pitch Work

INSIGHT DRIVEN

The combination of Human Illustration and AI sound design helped to push this insight-driven video over the top and helped secure the pitch win for the agency.

BMS LPA1 Pitch Drawing — video by Craig KabrhelBMS LPA1 Pitch Drawing

Are you Eye Ready?

This concept commercial for UPNEEQ presents a sleek, empowering narrative centered on transformation and confidence. With a focus on visual storytelling, the ad follows a woman through her daily routine—initially appearing tired and low-energy—until the moment she uses Upneeq. The commercial blends beauty, confidence, and science through elegant close-ups, and a cool, contemporary aesthetic, reinforcing Upneeq’s message: sometimes, a small drop can make a big impact.

UPNEEQ - Eye Ready — video by Craig KabrhelUPNEEQ - Eye Ready
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